I’ll Beat Your BestAd Copy.
Send me your best-performing Meta ad. I’ll research your market and rewrite the copy using the same image. If mine doesn’t win, you get every dollar back.
The head-to-head test
Your copy vs. mine
Same image. One KPI. Seven days. Better result wins.
Client result
“I had hired two agencies and three freelance copywriters trying to make this offer work with cold traffic. Travis was the first person to find the angle that clicked. His copy brought us our first qualified sale from a completely cold audience.”
10 years
working inside marketing
Ecommerce + services
experience across both
Full customer journey
ads, offers, pages, and follow-through
Founding case study
The offer’s first test.The rewrite won.
The first case study for this offer used an older Everlore Hollow ad as the control. I rewrote it around the buyer’s deeper motivation, tested the two versions head to head, and the rewrite won.
Below is the original control beside the winning rewrite, followed by the strategic shifts behind it.
Original ad
The starting point
Primary text
Experience fantasy stories through all five senses with Everlore Hollow. Monthly deliveries include new chapters plus authentic items from the story world - custom tea blends, scented candles, and mystical artifacts. Not merchandise, but handcrafted lore that makes the narrative feel completely real.
Headline
Experience Fantasy Through All Five Senses
New chapters + handcrafted items, every month.
Subscribe NowWinning rewrite
The version I wrote
Primary text
You keep saying you’ll take a night for yourself. Let Everlore Hollow show you how.
This box arrives once a month.
A printed episode of a dark fantasy story full of morally grey characters, betrayal, and dangerous magic.
Hand-poured candles to transport you to a distant shore.
Blended teas that turn into elixirs and potions. Hand-crafted artifacts pulled from the pages.
Gift wrapped until the story tells you to unwrap, so you can hold what our character has found.
A curated playlist so that the story turns into a movie inside of your head.
You light the match. Brew the tea. Open the book. And for the next two hours, the world outside doesn’t exist.
A chance to escape into a different world, and take that night for yourself.
No app. No screen. No stress.
This isn’t a subscription box filled with clutter, but an experience filled with adventure.
This is a “me time” ritual.
Each item made, poured and crafted by our own hands (Travis and Cheyenne) with wholesome intention.
If Episode 1 doesn’t pull you in, we’ll refund you completely.
No questions asked.
Since we are only two people producing everything, spots are limited.
Begin your journey into the Hollow: https://everlorehollow.com
Headline
Take that night for yourself.
If Episode 1 doesn’t pull you in, it’s free.
Begin Your JourneyWhat changed — and why it matters
It starts with the buyer, not the product
“You keep saying you’ll take a night for yourself.” The original describes a product. The rewrite starts inside the buyer’s own broken promise — recognition, not announcement.
It names the category’s dirty word
Nobody distrusts this product — they distrust subscription boxes: clutter, apps, renewals you forget. “Not a box filled with clutter,” “no app, no screen,” and two named makers answer that before it costs the click.
It swaps adjectives for a checkable promise
“Makes the narrative feel completely real” is a claim. “If Episode 1 doesn’t pull you in, we’ll refund you completely” is a test. Cold traffic trusts what it can verify.
Yours is built from your market’s research, not a template. Full refund if it doesn’t win.
Who is making the bet?
I’m Travis. I’ve spent 10 years inside marketing.
I have worked across ad accounts, offers, landing pages, campaigns, and complete customer journeys for ecommerce and service businesses. I know how a message has to survive contact with real traffic, real budgets, and real buyers.
The Everlore Hollow case study above shows how I approach the work: understand the buyer, find the pressure already there, and turn it into an ad built to perform.
Five simple steps
The Challenge Process.
YOU ARE HERE
Enter the challenge and send me the ad you want beaten.
Secure checkout opens your private intake immediately.
I research the hell out of your market.
I study your buyers, competitors, offer, control, and the language that makes people act.
I write a new ad designed to win.
You get the primary text, headline, description, and CTA recommendation within 72 hours of submitting your intake.
You test mine against yours.
Same image. One agreed KPI. Seven days.
If my ad doesn’t win, you get your money back.
A loss, tie, or inconclusive result counts as my loss.
What I hunt for
Before I write your ad,I learn how your market thinks.
I look for the exact words, emotional pressure points, objections, and promises that make the right buyer stop and feel understood.
The language they use when they’re fully honest
The exact words behind their fears, desires, frustrations, and objections—pulled from places where nobody is trying to sell to them.
The phrases that make it feel personal
Specific language that makes the right buyer feel understood instead of feeling like they are reading another generic ad.
The triggers that survive their mental filters
The proof, specificity, objection handling, and risk reversal that make a promise feel credible enough to consider.
The questions and promises that earn the click
The bold statements, open loops, and specific promises that stop the scroll without relying on empty hype.
The research goes wider than your current ad.
- Your customer reviews and sales calls
- Competitor ads and landing pages
- Reddit, forums, and buyer communities
- Amazon, G2, Trustpilot, and industry reviews
- Search results, comments, and FAQs
- Your current winner and past ad tests
By the time I write the ad, I know what your market says, fears, wants, and needs to believe.
Already winning?
Good. Send me the ad you think can’t be beaten.
I am not looking for a weak ad so I can claim an easy victory. Your strongest ad gives me a real control: a proven argument I have to understand before I can improve it.
If your current copy wins, you keep running it and get your money back. If mine wins, you have a new control. That is the entire bet.
The ad I want
Your strongest current ad
The control you trust with real spend.
A real performance history
Enough spend and volume to know what winning means.
One KPI that matters
Cost per purchase, qualified lead, booked call, or acquisition.
Everything you get
Three things. No homework.Everything you need to launch and test.
Your new ad
Meta-ready primary text, headline, description, and CTA recommendation—ordered exactly as you’ll paste them into Ads Manager.
Market Psychology Report
The fears, desires, objections, market language, failed alternatives, and buying triggers behind the rewrite.
The 7-Day Test Playbook
Your agreed KPI, control-vs-challenger setup, and exact instructions for running a clean seven-day comparison.
Delivered in your private workspace, copy-ready and exportable as a PDF or Google Docs-compatible file.
Built for Meta advertisers
Products or services.Facebook or Instagram.
Ecommerce and lead generation have different economics, but both require a message that makes the right person stop, believe, and act. I have experience with both.
Ecommerce
Sell the product.
Consumer products, subscriptions, digital products, and other ecommerce offers. We usually measure cost per purchase or cost per acquisition.
Lead gen & sales
Sell the next step.
SaaS, coaching, consulting, professional services, local services, and other lead-generation offers. We can measure qualified leads, booked calls, or acquisitions.
The founding challenge is Meta-only.
Facebook and Instagram placements supported by your current ad.
You keep your current image or video thumbnail. I rewrite the primary text, headline, description, and CTA language. No website or ad-account collaborator access is required.
The actual timeline
Written in 72 hours.Tested for 7 days.
The writing clock starts when you submit the completed intake. Then you run the control and challenger head-to-head.
Intake submitted
Winning ad, offer, baseline, and KPI locked. The 72-hour clock starts.
Delivered in 72 hours
Research and a complete copy challenger, ready to launch.
Tested for 7 days
One full week against your control using the same image.
Winner decided
Better result on the agreed KPI wins. A tie is my loss.
Post-purchase review
I only begin work I can responsibly stand behind.
Every purchase is reviewed after onboarding. If I cannot responsibly take the challenge, I refund it in full before work begins.
A challenge-ready ad has:
- An active, policy-compliant Meta campaign
- A proven control with a measurable baseline
- Enough spend and conversions for a useful 7-day comparison
- A willingness to keep the test conditions consistent
If my copy doesn’t win, you get every dollar back.
There are only two outcomes. Both leave you better off.
Mine wins
You get a new winning ad.
Mine doesn’t
You keep everything and get $97 back.
Founding rate
One serious challenger. $97.
The first ten challenges get the complete research, Meta-ready rewrite, and seven-day test plan at a deliberately low founding rate. Each one is built from your market, your control, and the KPI we agree on.
When the founding round closes, the price goes up. The guarantee stays simple: if my copy does not win, you keep the work and get every dollar back.
Founding round
$97
First 10 challenges
FAQ
The rules of the challenge.
Enter the challenge
Think your ad can beat mine?
Start with secure checkout, then complete the private intake immediately. I review every purchase before work begins.
Secure Stripe Checkout
Start your challenge now.
Pay once. Full refund if my copy doesn’t win. Complete your private intake immediately after checkout.
Every purchase is reviewed after onboarding. If I cannot responsibly take the challenge, I’ll refund you in full before work begins.
The 72-hour delivery clock begins after your completed intake is submitted.